From the original promo:
"What's better than spending three hours talking business with Gary? Spending those three hours with Gary and Jason Fried, cofounder and CEO of 37signals. Purchase a copy of Crush It! and a copy of Rework and you'll gain access to a three hour online Q&A session with Gary and Jason Fried, taking place November 19th at 6:00 pm EST. Bring your business questions and ask two of the leading minds in business for a fraction of the cost of a formal consulting session."
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